Here’s a beauty. Kendrick Lamar‘s “Alright” is the third song from To Pimp a Butterfly to receive a music video. As with the two previous works, this video, directed by Colin Tilley alongside The Little Homies of Top Dawg Entertainment, is a thoughtful and thought-provoking representation of many of the ideas presented in “Alright” and TPAB as a whole.
For the first two minutes of the seven-minute video, we fly through a sequence of visually stunning scenes set to ambient sounds and a powerful set of spoken lines about “a war that was based on apartheid…and discrimination.” From there, we see Kendrick and the rest of the Black Hippy crew (Ab-Soul, Jay Rock, and ScHoolboy Q) riding oddly slowly in a car under an overpass while Kendrick premieres some new bars. This twists into some wonderful visual commentary on the current situation between white police and black citizens, making another case for the aesthetics of the monochromatic coloration of the video.
As the video continues, we see some bizarre things including a floating Kendrick moving throughout San Francisco. It all culminates to a forced fall from above that might have killed a Mortal Man, but have no fear—he gon’ be Alright.
Grab “Alright” and the rest of the critically-acclaimed To Pimp a Butterfly on iTunes.