If you know Salvatore
The absurdity of this music video is indelible in the same way Fatboy Slim’s “Weapon of Choice” or Benny Benassi’s “Satisfaction” videos were in the early 2000s, but with no star power, objectification, or monstrous budgets required to pull it off. We jumped at the chance to sit down with him and find out exactly WTF is going on with this song and video, and how “Horse” found its home on OWSLA.
Made with the help of his childhood friend who now has a production company called Business Club Royale, the magic embodied in this video could only have been captured by a director who intimately knows what Salvatore was trying represent with it. “Back in the days in Sweden, the local immigrants from different countries such as Turkey and Bosnia, they all had these fake Gucci shoes and they would dance in a circle in the disco, as we call it,” he explained. “And then the main alpha male would go into the center of the circle and dance with those shoes.” Salvatore, whose real name is Emir Kobilć, is a Bosnian-born Swede, which gave him a very specific vision for the pocket of culture he wanted the “Horse” video to reflect. It could only be truly realized by an old friend who grew up in the same neighborhood as he did, exposed to the same pocket of culture and the same pointy, F-ucci shows.
“We try to push as far as we can in any direction, and that’s what I love about OWSLA as well — to just have fun with music,” he said innocently. The record itself is a tribute to raving in the ‘90s and a tribute to Salvatore’s youth, which you can feel through the 146 BPM throb of a beat that just shies away from being happy hardcore, but is so damned catchy that it’s impossible to listen without it getting stuck in your head like a pop song. “It’s rave music but in a different style and fashion, going back to my roots, kind of, but another style of expression.”
That style was immediately resonant with boss-man Skrillex, with whom Salvatore shared the “Horse” video just to see what he thought of it a few months ago. “Sal is the homie, I love what he does with his DJ performances along with being such a versatile producer,” Skrillex explained. “The song and video combination is such an experience, it will leave you like ‘WTF.’ I’m excited
Salvatore’s extremely unique vibe both in his music and how he expresses himself seems to inherently pull from his youth and filter through his wildly over-developed adult imagination. When asked about his 2018 Tomorrowland performance, he said it’s simply self-expression. “I love people that can express themselves no matter how they do it; some do it through music, some do it through art, painting. That was my way of expressing myself, just like I do in the studio — I want to do stuff that I think is cool and have fun with it. I’m all about love, that’s my mission in life is just to spread love and positivity.” We also asked if we’ll see another performance of that caliber this festival season he replied with both a “definitely” and “maybe not.” He continued, “Maybe I’m just going to sleep for an hour and a half at some festivals, sometimes I might be more intense, who knows? I don’t plan my stuff, I just do what I feel.”