IGLOOGHOST is part designer, part producer, part lil bb alien. This year the UK based artist is making his Brainfeeder label debut (YESSSS!!!) with an EP titled Chinese Nü Yr. Throughout 2015 he’s been a constant staple of the Activia Benz release catalog — a label which you REALLLLLLY, REALLY, REALLY need to keep an eye on — with tracks like the other worldly “Inca Cheekbones“, his wild collaborations with the mysterious vocalist, Mr. Yote (“Tobaccochewer“, “Matcha + Cream“, “Flyknit Shoes“), and the head banging “Honey Soaker” tag team with Toby Gale.
I love Iggy’s “what-is-music” type music, his bizarre art (he’s fascinated with eyes), and his psycho music videos. Had to grab a chat. Check it below:
IGLOOGHOST: WAG1 SIR???
NHQ: enjoying a nice sunny day in ol los angeles
NHQ: how was your day?
IGLOOGHOST: I WENT TO A MUSEUM & LOOKED AT OLD STUFF & IT WAS SHIT
NHQ: what were ur favs?
IGLOOGHOST: THERE WERE SOME ANCIENT DESERT BOOTS W A JAMAICAN FLAG ON & THE PLACARD HAD A VYBZ KARTEL QUOTE HAHAHAH THAT WAS WILD
NHQ: ancient desert boots sounds like a good track name
NHQ: what games did u grow up w?
IGLOOGHOST: I PLAYED A LOT OF POKEMON SILVER AS A BB CHILD. THAT WHOLE ERA OF POKEMON IN LIKE 2002 IS SO SICK TO ME. THE DESIGNS GOT RLLY SIMPLE & CHEEKY & WEIRD. I DRAW A LOT OF STUFF INSPIRED BY THAT WHOLE VIBE.
NHQ: do u help design the artwork around ig?
IGLOOGHOST: YEH I DO IT ALL
NHQ: why eyes
IGLOOGHOST: I THINK IT’S COOL U CAN JUST PLACE EYES ON SOMETHING & SUDDENLY IT HAS RLLY HUMAN QUALITIES. I BEEN DOING THAT SINCE FOREVER. EVEN IF U HAVE SOME RANDOM WEIRD SHIT LIKE A PICTURE OF A FOREST U CAN JUST PUT 2 EYES ON IT & U SUDDENLY FEEL LIKE U HAVE TO NURTURE IT & RAISE IT AS A HUMAN BB
NHQ: : )
NHQ: how long have u been producing?
IGLOOGHOST: MAYBE SINCE I WAS 15
NHQ: did the visuals or music come first
IGLOOGHOST: VISUALS DEFINITELY. I ALWAYS USED TO MAKE FAKE TRACKLISTS & ALBUM ART & STUFF.
NHQ: like tracklists for an album that doesnt exist?
IGLOOGHOST: YEH EXACTLY. I’D DO ALL THE FEATURED ARTISTS & SHIT TOO. I USED TO MAKE A LOT OF FAKE BOXES FOR POKEMON GAMES & SHIT AS A KID TOO I GUESS.
NHQ: can u drop some in here
NHQ: any of that artwork
IGLOOGHOST: YO I COULD PROLLY CALL MY MUM UP & ASK HER TO TAKE A PICTURE OF MY FOLDER OF BB ART THINGS. ITS FULL OF HELLA ###BOOTLEG FICTIONAL POKEMON GAMES.
NHQ: yes pls
IGLOOGHOST: HELL YE
NHQ: what are some of ur fav fake track titles if u can remember
IGLOOGHOST: I USED TO HAVE LIKE A FICTIONAL BAND WHEN I WAS 11-ISH CALLED VENICE IN THE SKY. THAT’S A STUPID NAME IN RETROSPECT. I ALREADY HAVE ALL THE TRACK NAMES FOR MY ALBUM THAT I HAVEN’T STARTED YET. ONE SONG IS CALLED BLACK BREAD.
NHQ: will it be a concept album? with lil stories n stuff?
IGLOOGHOST: HELL YE. I HAVEN’T 100% FIGURED IT OUT BUT I GOT A LIL NARRATIVE IN DE WORKS.
NHQ: so this brainfeeder signing sounds perfect. and congrats! how did that come about?
IGLOOGHOST: THX!! SO I WAS DIGGING IN MY GARDEN & I UNCOVERED LIKE THIS PINK COLOURED PIPE. I ACCIDENTALLY KNOCKED IT A BIT W MY SHOVEL SO I GOT WORRIED I FUCKED UP SOMEONE’S PLUMBING OR SOMETHING. THE COLOUR WAS MAD WEIRD THO & MADE ME FEEL LIKE I HAD A LOT OF HELIUM IN MY HEAD. ANYWAY I TRIPPED & FELL & MY SHOVEL BURST IT OPEN. THIS BABY BLUE STEAM STARTED FLOATING OUT OF IT & IT FORMED INTO FLYING LOTUS!! HE SPOKE IN FLUENT CANTONESE SO I RECORDED IT ON MY IPHONE & TRANSLATED IT LATER & HE WAS ASKING ME IF I WANTED TO DO A THING FOR BRAINFEEDER! I YELLED DOWN THE PIPE I WAS DOWN & I GOT A FAX THE NEXT DAY W A ‘THUMBS UP’ WINGDING ALL THE WAY FROM LOS ANGELES. IT WAS SUPER COOL & WEIRD!
NHQ: that’s amazing
NHQ: who’s the most troublesome / annoying character in the IG universe?
IGLOOGHOST: EVERYONE IS NICE FOR NOW. PPL R JUST SAD & SCARED BECAUSE THE UNIVERSE IS V UNPREDICTABLE. THERE R A LOT OF PORTALS EVERYWHERE & THEY GET IN THE WAY OF SHIT U KNO.
NHQ: like u could be on a walk w ur dog and one opens up and u’ve lost ur dog
NHQ: what are the clubs like there
IGLOOGHOST: LOUD / GELATINOUS / INTENSE / MALLEABLE / SLIMY / NICE SMELLING / HOMESICK
NHQ: i’ve heard the activia benz office is one of the tallest buildings in LDN and also they have something like 900 employees on staff, is this true?
IGLOOGHOST: YUP! I HEARD 932 LAST TIME I WENT THERE. GREG & JAKE ARE VERY KIND TO THE EMPLOYEES. JAKE ONCE LOCKED A GUY WHO BUILDS THEIR PICTURE FRAMES IN A BATHROOM FOR 43 HOURS BECAUSE HE SPILT A PAPER CUP FULL OF WATER BUT SINCE THE LAWSUIT THEY’VE BEEN ON THEIR BEST BEHAVIOUR. IT’S NICE UP THERE U CAN SEE A LOT OF COUNTRIES FROM THE ROOFTOP.
NHQ: how did u meet mr yote
IGLOOGHOST: THE WWW. HE OFTEN LETS ME MAKE MUSIC W VILLAGERS FROM YOTELAND.
NHQ: if u could live in one virtual world for the rest of ur days which would it be?
IGLOOGHOST: MAYBE NEW BARK TOWN OR ECRUTEAK CITY.
NHQ: what’s ur personal fav track u’ve released so far
NHQ: and which is ur mum most proud of
IGLOOGHOST: MY FAV IS USUALLY WTV HAS MOST RECENTLY COME OUT SO HOPEFULLY THAT ANSWER WILL B RELEVANT EVEN WHEN U READ THIS AFTER I’M LONG DEAD. MY MUM REALLY LIKED A SONG I WAS MAKING LAST MONTH. IT’S CALLED PEANUT CHOKER & I PLAYED PIANO A BIT LOL.
NHQ: whats ur fav place to hang out at in iglootown
IGLOOGHOST: IRL I LIKE MY ROOM NON-IRL I DON’T LIKE 2 HANG OUT MORE PERPETUALLY FLOAT TOWARDS DISTANT PINK MOUNTAINS & SHRINES
NHQ: do u have any neat posters or art in ur room?
IGLOOGHOST: I JUST MOVED 2 UNI BUT I HAVE A PRETTY POSTER OF THE COLD SPRING FAULT LESS YOUTH COVER. THE WALLS IN THIS ROOM R MINT COLOUR.
NHQ: how’s school life and what are u studying?
IGLOOGHOST: IT’S OK I’M STUDYING GRAPHIC DESIGN. THERE R UNDER 5 COOL PPL BUT ITS WTV.
NHQ: u are already real good at design
NHQ: stoked to see what u come up w next
NHQ: anything else u can tell us abt the brainfeeder release?
IGLOOGHOST: I’M DROPPING A SHORT FILM LATER IN DA WEEK THAT TIES IN2 THE EP STORY SO THAT WILL B FUN.
NHQ: any advice for the yung artists in the field?
IGLOOGHOST: I ALWAYS SAY THE MOST INEXPENDABLE PIECE OF ADVICE LIL BBS SHOULD HOLD TIGHT IS THE IDEA THAT IF U LIKE A SONG UR CURRENTLY MAKING BUT UR UNSURE BECAUSE IT DOESNT RLLY SOUND LIKE ANYTHING OR U CAN COMPARE IT TO ANYTHING ELSE U LIKE – DONT GET SCARED!!! THAT’S EXACTLY HOW NEW GROUND GETS BROKEN. AS LONG AS IT MAKES U FEEL SOMETHING INTENSELY, THEN KEEP IT!!! WHO CARES IF IT SOUNDS WEIRD OR UNCATEGORISABLE.
NHQ: ty for the chat iggy
IGLOOGHOST: HECK YEH BABY
NHQ: that was real fun
IGLOOGHOST: (handshake) (handshake) (handshake) (handshake) (handshake) (handshake)
NHQ: : )
IGLOOGHOST’s Chinese Nü Yr EP is out October 30th through Brainfeeder.