As writers and creators of Bloghouse: The Book, Lina Abascal and Meaghan Garvey, learned three weeks ago when they put up the Kickstarter campaign to fund this idea, the internet is still a magical place where our imagination can be brought to life and a dream project can be funded within a day. After raising the necessary budget within 24 hours, Lina and Meaghan set new milestones for expanding the project even further with additional original artwork and more appearances by bloghouse icons! This effort is so beautifully organic and coming from a place of true love for the culture, I know it’s going to satisfy on a deeply personal level, even if we are calling it bloghouse instead of its historical spelling bloghaus. Yes, I am a blog-lectro snob.
As Meaghan explained, “This project feels totally inevitable for Lina and I. It’s funny — back in the late 2000s, I had no idea how profound of an effect that whole era would end up having on me. If anything, I felt like maybe I’d been wasting my youth, partying a little too hard, caring too much about blogs and downloading MP3s. But as everything from music to fashion to how the internet feels has changed dramatically in the decade-plus since, I’ve started to feel incredibly nostalgic for that whole era. And despite the fact that my job these days is to think and write about music, I sometimes wonder if I’ll ever feel as passionate about music as I did back then, devoting literally all of my leisure time to looking for bangers on the internet. And yea, most of the aesthetics of the bloghouse era are hilariously absurd now—like, why was I wearing sunglasses inside ALL the time? But there’s something really pure about all of it too. I think it’s the perfect time to revisit the era, and it’s made me remember a freer, more DIY, less corporate vision of dance music and internet culture.”
At this moment I’m giving her a standing ovation from my desk for this sentiment; at least half a dozen people I know personally are working in the electronic music space in LA today because they were swept away by the bloghouse wave and Daft Punk’s tour between 2006 and 2007. It was an incredibly influential time, and when I go to bloghouse parties now I realize how cinematic and instrumental it is — there’s A LOT of stimulus packed into that era of music. Most of its creators were mid ’70s-’80s babies who grew up on the music and film soundtracks of that era, which seems incredibly apparent to me now when I head down the Soulwax, Justice, Daft Punk, Boys Noize, Chromeo, Uffie, Busy P, Crookers, Crystal Castles, Bloody Beetroots, Fred Falke, A-trak, Steve Aoki, etc. rabbit hole.
“When I got into writing about music, it was mostly the Warped Tour era, but this era, starting around my junior year of high school was when I truly began immersing myself into the culture,” Lina explained. “Being from LA, I could find parties in East LA and Compton off Blingee flyers in MySpace comments and go see a Rapture-esque band in the living room and a bloghouse DJ set outside any given weekend. Plus, DANCE, the iconic all-ages club on Hollywood was booking Guns and Bombs, Le Castle Vania, and other niche but important contributions to the scene. The hunt was so important and lacked the pretentious attitude it does now. People wanted to share mp3s and blogs existed to facilitate this sharing and discovery. I remember when my blog LinaLovesIt was added to the Gotta Dance Dirty blogroll I felt like I had finally made it.” This very blog you’re on right now was co-founded by Jonah Berry, who also co-founded Gotta Dance Dirty just to bring the era’s influence full circle for you.
“I can’t wait to dive back into this worm hole and do interviews with everyone in LA, NY, Chicago, Paris, and anywhere these veterans are hiding to get stories we’ve never heard before and create a really fun nostalgia that’s also educational but feels fun and warm and makes you just so happy this happened while connecting it to the past and future of music, fashion, nightlife, and overall culture,” said Lina, and we cannot wait to see what they come back with. I’m pledging for my book and “To Protect And Entertain” prints right now and you can too! Pledge here.