The Mid Year Report launched last summer with the intent of spotlighting 10 artists within the realm of electronic music who share and represent the adventurous, independent spirit of NEST HQ. Similar to our end-of-year superlatives, the Mid Year Report recognizes those musicians who are outpacing their contemporaries due to fearless creativity and deliberate integrity, and over the next two weeks, we’ll be discussing 10 artists who we believe are pushing the genre forward in 2017.
Read below for our Mid Year Report on Elohim.
Elohim isn’t so much a so-called “mystery producer” as she is, as she explained it, an introverted extrovert who seems to express herself more completely beneath a very thin veil of anonymity. She reveals who she is through songs with such painfully authentic lyrics rooted in what sounds like deeply personal experience, the tone of her voice often sounds like a Disney princess who grew up and realized the world she thought she knew is a lie. She maintains a connection to her childhood self that the Elohim character is played out through in her music videos, the same little girl actress plays her in the latest release “Skinny Legs” and my favorite Elohim music video for “Hallucinating” – an homage to self-love.
We had the relatively rare opportunity to interview Elohim earlier this spring and she opened up about how she wants her music to make people feel. She identifies her sound as “experiential electronic,” which she says means, “The experiential side is a part of all aspects of my work. I want to create a completely immersive experience. Not just the music but the movement within our senses. The way it looks, tastes and feels.” Her videos, recordings, and live songs accomplish just that – the world of Elohim is a trip inside the inner-workings of her mind yet it feels more collective than that. Her experience of growing up female in Westernized culture in 2017 feels universal when translated to heart wrenching lyrics that speak to everything from mental health and prescription drug abuse to self-appreciation and facing your fears.
She’s also delved into new mediums of expression untouched by most, her 2016 release “Pigments” had an interactive gaming component that’s elegantly simple yet spooky and completely on brand. As reported by Nerdist, “The indie/pop musician built a website that allows users to tangibly interact with her—or at least her Internet presence. The website creates a unique URL that users can type into their cell phones and then link to their computers. Once connected, the user is instructed to tap the phone screen to emulate Elohim’s heartbeat; the interaction changes her pigments and, effectively, keeps her presence alive.” When you get to the site you read a prompt that immediately draws you in: “Hello, my name is Elohim. And you’re going to keep me alive.”
As Elohim told Nerdist about the concept, “You can’t make someone love themself but you can help them see life through different colors and perspectives. Perspective can make all the difference. I created ‘Pigments’ to bring that thought to life. This video is an extension of that. Expressed through interactivity and analog art, the video allows you to control my pigments and realize your own.” Listening to Elohim’s music and consuming her media operates in a similar fashion – in the details of her experience translated to art, we realize our inner-connectivity and begin to feel a sense of camaraderie with humanity.
We’ve only seen the tip of the iceberg from this girl and it’s obvious there’s unfathomable depth below the surface and thus much more to come.
Her easily distinguishable vocals graced the lead single and title track from Louis the Child‘s recent EP, and she opened up for LTC on their fall tour which gave her the chance to unleash the Elohim live show nationwide. Elohim is hitting the road this summer to hit a few festival dates plus headlining a few East Coast hard ticket shows in August (see all tour dates here), if you have the chance catch her show don’t miss it – the Elohim live set sees all the media she so eloquently expresses herself in coming together with the alchemy of her music to create pure, ruthlessly authentic magic.