As a modern-day festival attendee, the pure euphoria I felt from Electric Forest reached far above any other event I’ve gone to. At first, I wasn’t able to really put my finger on it but it hit me almost as effortlessly as I’d received it. When it comes to discovering any experience, beauty lies wherever you choose to find it.
Based out of Rothbury, Michigan, the original Rothbury Festival began in 2008. Electric Forest was born soon after in 2011. Insomniac teamed up with Madison House to expand the event into something greater than words can explain. Since the beginning, the Double JJ Resort has been known for the highly sentimental adventures the venue and festival were capable of offering. Fast forward to today, and ‘the forest’ has grown to be one of the most renowned festivals in the country. The environment is built for anyone and everyone and holds an endless amount of activities, art, musicians, good people, and organic love. Whether it’s a group of friends, a family of four, or a major headliner such as Bassnectar, they’ll agree with this statement.
I first went to Electric Forest back in 2016 and again returned to weekend one of 2017 (it’s the first year Forest has expanded to two weekends). To be honest, I was just as in awe as I was last year. My soul opened, and the full audiovisual experience engaged my mind to begin my second story.
The forest itself lies in the center of the festival grounds. Once you enter the Sherwood Forest, all worries fade and every inch of your being lets go. The forest holds secrets. While the attendees chase whatever magic they are drawn to, the forest people pass along whispers to facilitate and drive such serendipitous events. So wherever your journey leads you, you’ll end up where you are supposed to be and feel what you were meant to feel.
Photography by Sadye Auren & Michael Leach.